Privacy Policy.

1. Information We Collect

When you visit Serene, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products that you view, referral websites or search terms, and how you interact with our platform.

When you make a purchase or attempt to make a purchase through Serene, we collect specific information from you, including your name, billing address, shipping address, payment information (credit/debit cards, UPI, or digital wallets processed via encrypted gateways), email address, and contact phone number. We refer to this as "Order Information".

2. How We Use Your Information

We use the Order Information that we collect generally to fulfill any orders placed through the website (including processing your payment information, organizing doorstep delivery, and issuing invoices or order confirmations). Additionally, we use this information to:

• Communicate directly with you regarding order fulfillment and tracking.
• Screen transactions for potential fraud or unauthorized activity.
• When in line with preferences you have shared with us, provide you with information or marketing communications relating to new collections, exclusive drops, and brand updates.

3. Sharing Your Personal Data

We do not sell, rent, or trade your personal information to third-party advertisers. We share your personal data only with trusted third parties who assist us in operating our platform and fulfilling your orders, such as:

• Payment Processors: Secure, encrypted payment gateways that process your financial transactions without storing card details on our local servers.
• Courier & Fulfillment Partners: Logistics services that require your shipping address and contact number to deliver your garments safely.
• Analytics Providers: Tools that help us understand customer preferences to improve site performance and garment design.

4. Data Security & Encryption

We implement industry-standard security measures, including 256-bit SSL encryption, tokenized payments, and strict access controls to safeguard your personal data. While no transmission over the internet can be guaranteed 100% secure, we take all reasonable commercial precautions to protect your information against unauthorized access, alteration, or disclosure.

5. Your Rights & Choices

You have the right to request access to the personal data we hold about you, to rectify any inaccuracies, or to request the complete deletion of your records from our systems (subject to applicable legal and accounting retention requirements). You may also opt out of newsletter and promotional communications at any time by using the unsubscribe link provided in our emails.

6. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to exercise any of your data rights, please reach out to us at: